How to optimize your push notification opt-in rate


Push notifications are a valuable tool. They can help you communicate important information to your users. But in order to do that, you need to get past a big hurdle: the push notification permission request.


To drastically increasing your opt-­in rate you need to provide useful information or service via push notifications. Users don't want to be flooded with more marketing messages. 

In this guide we'll show you how to do this and provide guidelines, in particular:

  • Understand how consumers consider push thanks to Doxa market reserach 
  • Show how opt-in are handled on iOS and Android
  • Learn best strategies to optimize your opt-­in rates
  • Review strategies to recover users that have opted­-out

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