Windows Store association and push services settings
Associate your app with the Store
If you have not yet created the app go to dev.windows.com and
open the Dashboard to create it.
If your app is Windows Phone 8.1 RT or Windows 10 UWP:
Left click on app project inside Visual Studio, and launch Store -> Associate app with the
Follow the procedure to associate your app (certificate, id, etc…)
If your app is Windows Phone 8.1 Silverlight:
Into the Dashboard open your app page, expand App management and
click on App identity
In Visual Studio left click on “Package.appxmanifest” and click on “View Code” to
edit the XML code.
At the “Identity” tag copy the value of
“Package/Identity/Publisher” inside the “Publisher” attribute.
Save and btn-close this file.
Double click on “Package.appxmanifest” file to open the Manifest
Designer (not “View Code”!) and populate the fields as follows in the Packaging
Package display name
the public name of the app reserved on the Store
whatever you want it to be. Just make sure that it is higher than any packages you’ve already uploaded to the Store for your target Device Family and architecture. Otherwise, users who already have your app installed won’t get the update.
Publisher display name
Package family name
Package Family Name (PFN) * * It gets automatically populated
as a combination of the “Package name:” and a hash of the “Publisher:” value. Check that coincide!