Imagine you own a business and need to communicate with your customers.
They could be patients at a hospital, so you hire a receptionist. Or they could be clients at a bank, and you hire a teller. Either way, that person is the voice of your business.
That person talks to your customers all day long. These interactions are extremely important. If handled correctly, you can win customers for life. Otherwise, you could lose customers quickly.
But you can't directly control these interactions. You’re not always there to hear them. And you certainly can’t record everything or know what was said and to whom.
Now imagine your business has a mobile app, and you need to communicate with yours customers. Push Messaging is how you do it. It is the most effective way to reach the consumers who downloaded your app but either have not yet opened it or are not using it when you send them a message.
Push messages are like a digital receptionist or a digital teller. They are the voice of your app, and they can lead the conversation with your customers. Just like a bank teller can ask your customer if they are interested in seeing transactions, so too can your app. Or like a receptionist, they can ask a patient to confirm an appointment.
The difference is that you can control push messages. You choose what to say, when you say it, and to whom you say it. You can also keep track of all of these individual conversations you have with your customers. Then you can optimize to best serve your customers.
Whether you are ready for it or not, your customers are moving to mobile. After all, the average person spends nearly 140 minutes on their phone every day. That's how they want to interact with your business.
But just because your customers are moving to mobile, doesn't mean they will automatically use your app. Their phones are crowded. The average person has about 65 apps on their device. That means your app is easy to forget.
If you want your users coming back day after day, you need to stand out. One of the ways to do that is through one to one service push messages.